• Emile the Illustrator - Van designs

    The main character of the ads is a white business van. Some early ideas. The colours would mostly be black white and green.

  • Emile the Illustrator - BP Van

    I orginally was pushing for an isometric gamified look. It didn't sell, but I think it's fun

  • Emile the Illustrator - Artboard 3

BP Plus Ads

I styled and animated these B2B ads from an existing script and concept with Ogilvy NZ.

Script and CTA removed on agency's request. But basically, the stories are; you have a craving, and you want to fuel up, earn points on a BP Plus card. 

Tags:

animation client work