Farmer head concepts
Farmer: Female route variations
Farmer colour options
Textures were added in post to give the animation a more 'organic' feel. The framerate, set up at 24fps was posterized to 12fps to give a more hand-drawn finish.
Originally the farmer was a bit sneakier and bouncier, but edited to fit the V/O
Originally the cotton boll was to be spinning and morph into a rotating earth. Deemed too complex, I still want to show it, as it took a while to animate!
A series of three six second social ads for Cotton on Snapchat and Buzzfeed.
I was asked by DDB NY to illustrate and animate ads for Cotton based on a supplied script and concept. With a series of bank holidays and tight deadline, the job was turned around in about 10 days.
Art Director:Candice Shlax
Timeframe: 10 Days