The new design needed to work side-by-side with this original
There are lots of ways to double up a face, so I played around with a lot of options
To make it feel fresh, I added a monster/Oni vibe to the design
Continuing the theme from their Daruma IPA, New Hokkaido wanted an artwork for a double IPA (Double Daruma IPA). So naturally the challenge was to show some sort of double face on a Daruma doll. I wored with Sally Morrow creative, and after lots of playing around, ent with the beast version.
First project here: https://emile.work/portfolio/daruma-beer-can