• Emile the Illustrator - New_Hokkaido_Beer_Package_Design_2
  • Emile the Illustrator - New Hokkaido Yabai 16oz Cam02 Simple Comp

    16oz cans rolled out 2021, with the addition of Yabai Tanuki Hazy IPA

  • Emile the Illustrator - Yabai Tanuki@3x
  • Emile the Illustrator - New Hokkaido Oni 16oz Cam02 Simple Comp_Crop
  • Emile the Illustrator - New Hokkaido Yuki-Onna 16oz Cam02 Simple Comp
  • Emile the Illustrator - New Hokkaido Kodama 16oz Cam02 Simple Comp
  • Emile the Illustrator - New Hokkaido Yamabiko 16oz Cam02 Simple Comp
  • Emile the Illustrator - New-Hokkaido-Yuki-Onna-Cam02-2-Comp-2_op

    Yuki-Onna [雪女], whose name literally means “snow woman,” is a legendary being in Japan that is believed to appear only during snowy weather;
    and the more stormy the weather, the more she’s expected to be out in it. Tales tell how she hunts for humans to freeze

  • Emile the Illustrator - New-Hokkaido-Kodama-Cam02-Comp-2-op
  • Emile the Illustrator - New-Hokkaido-Yamabiko-Cam02-Comp-2-op
  • Emile the Illustrator - New Hokkaido Coasters Ensemble Cam03 Comp
  • Emile the Illustrator - New Hokkaido Poster Kadamo Cam03 2 Comp
  • Emile the Illustrator - Yuki Onna_gradient 3_added colour
  • Emile the Illustrator - kodama
  • Emile the Illustrator - yamabiko

    The yamabiko (山彦) is a mountain god, spirit, and yōkai in Japanese folklore. Resembling something crossed between a dog and a monkey, literally translated, “yamabiko” means “echo.”

  • Emile the Illustrator - Screenshot 2020-05-25 at 11.39.54

New Hokkaido Beer

I was asked by Sally Morrow Creative to illustrate three beer cans for a newly established beer: New Hokkaido (or Shin Hokkaido). 

Based on Japanese folk lore (ghosts called Yokai), for these three cans they wanted Yukki Onna (Snow woman), Yamabiko (Mountain spirit), and Kodama (Tree phantom). Each can references Hokkaido landscape, nature and Ainu native culture.

Each illustration tiles at 360°, and is limited to 6 spot colours.