• Emile - New Hokkaido Yabai 16oz Cam02 Simple Comp

    16oz cans rolled out 2021, with the addition of Yabai Tanuki Hazy IPA

  • Emile - Yabai Tanuki@3x
  • Emile - New Hokkaido Oni 16oz Cam02 Simple Comp_Crop
  • Emile - New Hokkaido Yuki-Onna 16oz Cam02 Simple Comp
  • Emile - New Hokkaido Kodama 16oz Cam02 Simple Comp
  • Emile - New Hokkaido Yamabiko 16oz Cam02 Simple Comp
  • Emile - New-Hokkaido-Yuki-Onna-Cam02-2-Comp-2_op

    Yuki-Onna [雪女], whose name literally means “snow woman,” is a legendary being in Japan that is believed to appear only during snowy weather;
    and the more stormy the weather, the more she’s expected to be out in it. Tales tell how she hunts for humans to freeze

  • Emile - New-Hokkaido-Kodama-Cam02-Comp-2-op
  • Emile - New-Hokkaido-Yamabiko-Cam02-Comp-2-op
  • Emile - New Hokkaido Coasters Ensemble Cam03 Comp
  • Emile - New Hokkaido Poster Kadamo Cam03 2 Comp
  • Emile - Yuki Onna_gradient 3_added colour
  • Emile - kodama
  • Emile - yamabiko

    The yamabiko (山彦) is a mountain god, spirit, and yōkai in Japanese folklore. Resembling something crossed between a dog and a monkey, literally translated, “yamabiko” means “echo.”

  • Emile - Screenshot 2020-05-25 at 11.39.54
  • Emile - Screenshot 2020-05-25 at 11.40.25

New Hokkaido Beer

I was asked by Sally Morrow Creative to illustrate three beer cans for a newly established beer: New Hokkaido (or Shin Hokkaido). 

Based on Japanese folk lore (ghosts called Yokai), for these three cans they wanted Yukki Onna (Snow woman), Yamabiko (Mountain spirit), and Kodama (Tree phantom). Each can references Hokkaido landscape, nature and Ainu native culture.

Each illustration tiles at 360°, and is limited to 6 spot colours.