Seamless: New York takeover

ARCHIVE: OLD STYLE 2017

I was approached by BBH New York, to design a series of 'Eaters of New York'  for Seamless' #HowNewYorkEats campaign. Individual characters would then be combined to create crowds, that would adorn walls, gates and pillars of Madison Square garden for October 2017. About 40 characters were created in total, each interacting in some way with their favourite NY food. Once the base characters were designed, the studio altered and adapted some to create even more!

The project was featured on AdWeeks 'Ad of the day': http://www.adweek.com/brand-ma...